Amazon #1 Best SellerKindle edition
$2$10
$500 free CPG course packageStarter lessons, launch worksheets and bonus downloads.
- Instant digital copy
- Starter CPG course package
- Bonus downloads and templates
Avoid The Learning Curve book launch by Warren Ezra
#1 Amazon Best Seller
Amazon #1 Best Seller
Avoid theLearning Curve
#1 Amazon Best Seller in Retailing Industry
The step-by-step guide to launching food, beverage, supplement and consumer brands.
The Amazon #1 Best Selling Guide To Launching & Scaling Consumer Product Brands
Learn the exact system used to develop, launch, and grow beverage, snack, wellness, supplement, and consumer brands sold through major retailers.
The most complete CPG book launch of the year - from a 20-year veteran who's built, launched and scaled 100+ brands first-hand.
#1 Amazon Best Seller. Official Amazon checkout opens in a new tab.Book is live now. Buyer bonus claim is open. No review required.
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Pick your format
Choose Kindle or paperback on Amazon. The paperback also unlocks the complete CPG course after purchase verification.
Paperback edition
$25
$2,500 free full CPG packageFull course access, templates and complete launch framework.
- Printed copy shipped to your door
- Full CPG course package
- Complete downloads and templates
Course access is routed after purchase verification. Learn how to launch beverage, food and other CPG products into the market.
The playbook
Skip years of expensive mistakes
Warren Ezra has spent 20+ years building, launching and scaling 100+ consumer brands across retail, licensing and direct growth. This is the practical playbook he wishes someone had handed him on day one.
Idea
How to spot a winning product opportunity before you spend a dollar.
Product
How to develop, formulate and package a product people actually want.
Brand
How to build positioning and storytelling that creates real consumer loyalty.
Distribution
How to get onto retail shelves, win buyers and build DTC.
Scale
How margins, unit economics and capital turn a product into an enterprise.
The complete CPG course
A guided course built from real food, beverage and consumer product launch work. It turns the book's frameworks into clear steps founders can use.
01Stage-by-stage lessonsIdea, product, brand, distribution and scale in a practical order.
02Founder toolsFinancial models, margin calculators, buyer prep and pitch templates.
03Real CPG examplesPortfolio case studies from beverage, food and consumer products.
04Capital and retail frameworksHow to talk to buyers, protect margin and prepare for funding.
05Paperback buyer accessFull course package access after purchase verification.
"Not bad for a kid who never finished high school."
In Warren's own words
A word from the author
I started in this industry at 22, with no money, no mentor and no roadmap - just a stubborn refusal to quit. I sold products out of the back of my car before I ever sold them into a single store.
Three decades, hundreds of shipping containers and over 100 brands later, I've sat across the table from some of the biggest retailers and licensors in the world. I built this from nothing, one expensive mistake at a time, because nobody handed me a playbook.
So I wrote one.
This book is for the founder I used to be - young, broke and figuring it out the hard way. My hope is that it gives a new generation of entrepreneurs something I never had: a practical shortcut past the years I lost learning this on my own.
- Warren
Because while you can't avoid every mistake, you can avoid spending years learning the lessons someone else already paid for.
20+ years - 100+ brands
Retail and licensing experience
Warren has personally launched, sold or licensed products into major retailers and global licensing environments.
Names shown to indicate retail and licensing experience referenced by BrandVault360. Trademarks belong to their respective owners.
Built by Brand Vault 360
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